Discover your marketing campaign goals. Does one purpose to spice up Web page site visitors or generate product sales? Who's your target audience? Identifying these factors will aid in picking an ad exchange aligned together with your targets and tailor-made in your goal marketplace.

垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。

Rubicon Venture offers An array of capabilities like actual-time bidding, programmatic buying, dynamic optimization, and built-in reporting. Rubicon Undertaking targets each little businesses aiming to produce a earnings with their adverts, together with huge businesses wanting to achieve a global viewers.

The publisher has whole autonomy in this article, Given that Every private advert exchange is actually operate by one publisher that personally invites Each individual consumer to the System. The publisher also has the facility to dam ad networks and can restrict 3rd-occasion customers from accessing its pool of impressions.

With our advanced technological know-how and knowledge in programmatic marketing, you could increase your earnings although protecting Handle around your inventory. Our System provides a wide array of advert formats, focusing on solutions, and actual-time reporting to help you enhance your advertisement overall performance and get to your earnings ambitions. Enroll in Geniee SSP services nowadays and begin monetizing your content material like under check here no circumstances before!

Genuine-Time Reporting: Genuine-time reporting is vital for publishers to monitor the overall performance of their strategies and make informed choices. A superb advertisement exchange should supply real-time reporting and analytics.

It is a source of a stable profits stream for publishers as they may have considerable Command more than the transaction process. Advertisers also reap the benefits of secure Value For every Mile costs and also have usage of good quality inventory.

In addition, make certain that the selected advert exchange has the potential to reach a broader viewers. Advertisement exchanges that assistance a variety of link styles are more adept at reaching a various audience and attracting a broad number of supply partners.

发布商可以决定允许哪些广告客户、广告网络、广告格式和出价类 型的广告竞争其广告资源。

Programmatic marketing empowers advertisers to reach their preferred audience much more effectively and successfully and optimize their advert shell out.

提高投放效率和灵活度：广告主可以通过需求端平台下单，不再需要与广告网络公司一样进行简报及价格谈判，投放中随时可以做投放参数的修改，非常高效和灵活。

Clearly show your brand to more people Place your manufacturer available to extend reach and engagement. Market place your application to new people Set your application in front of the best people to travel downloads and engagement.

Case in point: With SSP, publishers provide their digital inventory and relevant information and facts including website page locale, URL, audience, topics and so forth in hopes of securing the highest bid for their electronic advertisement Place.

The precursor of Xandr is AppNexus, a cloud-primarily based software package System that enables and optimizes programmatic advertising and marketing. In 2018, AppNexus was acquired by AT&T and place underneath the Xandr division, acting as a video clip advertising and marketing marketplace.